It’s always been maybe a bit too easy to appeal to people emotionally when arguing to save endangered species, or protect diverse ecosystems. Tug on some heartstrings by showing footage of polar bear cubs at play, or a desert sunrise, and you’ve got people hooked. For a moment…
Consumers, being informed and discerning as we are, can quickly tell true green credibility from a field of green posers, right? Maybe not. According to a recent study of Green Perception vs Reality at the New Scientist, we’re actually hopelessly shallow and easily swayed.
Use “green vendors” that have environmental statements and implement green practices.
Got a nice little mention in a blog post over at the Going Green section of What They Think, congratulating L+L printers and iluvtrees.org for providing a quality service to clients, by helping them to develop their own sustainability initiatives.
We in the western developed world maintain a grand delusion when it comes to our water supply. But it’s becoming increasingly clear, especially in the Southwestern US, that all is not well on the water front.
So, now it’s 2010 and business leaders around the world are wondering what their corporate new year’s resolution should look like. With Copenhagen kind of a non-event, and still a fair amount of uncertainty in the air, what are they to do?
Some of the names on the Green Retailer list announced this week might be a surprise, but the things they have in common are not.
The third annual two day conference at UCLA drew pedigreed speakers and talented artists, entrepreneurs and media people. The goal: to spotlight successful businesses using sustainability to leap to the next level.
The American Clean Energy and Security Act is currently working its way through the Senate. There is a lot at stake, and both sides are pushing some pretty outrageous claims, so it can get kind of confusing. Here are the basics you should know…
With economic conditions putting the squeeze on all businesses, it’s no wonder there is concern for the fate of sustainable marketing efforts. Is there still room for green in an otherwise red budget?
